In the US, first-party data platform Dynata has acquired online panel and audience technology company Branded Research for an undisclosed sum.
Founded in 2021 by Matt Gaffney and John Ackerman, San Diego, CA-based Branded Research taps its Branded Surveys proprietary research community, comprising two million users, for consumer and B2B data. The firm's audience on-demand platform generates nearly fifteen million completed surveys annually.
Dynata says the acquisition adds Branded's proprietary panel reach to its own Insights Platform, which helps nurture long-term relationships with panel community members. This Platform allows the company to connect data, build measurement and advertising solutions at scale, and model and scale custom audiences for campaign activation.
Gaffney comments: 'Recognized for the size and quality of our proprietary panel, Branded Research immediately contributes to Dynata's competitive advantage in sourcing and commitment to zero- and first-party data. We're excited to work together with Dynata to improve data collection, to deliver more actionable intelligence to customers and to shape the future of insights'.
Web sites: www.dynata.com and www.gobranded.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.