In New York, consumer insights platform Getwizer has promoted Jennifer Allison to the position of Chief Commercial Officer.
Backed by Nielsen, the firm's platform automates the market research process for use in areas such as brand positioning, product and concept testing, and advertising effectiveness measurement. The firm is currently focusing on developing a presence in several verticals, including a push into retail.
Allison (pictured) joined in 2018 as VP Strategic Accounts, and most recently served as Global Head of Sales. Before this she spent eighteen years at Nielsen - initially at BASES as VP, Client Consulting - before moving to the post of SVP, Global Client Business Partner for PepsiCo.
CEO Gilad Gans comments: 'We are exceptionally pleased to promote Jenn after her stellar sales success in helping drive revenue and new customer growth. As a company we are counting on an impressive growth trajectory and investing in both technology and people to continually drive and fuel the success of our hybrid model'.
Web site: www.getwizer.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.