AppsFlyer Launches Data Clean Room Solution

US and Israel-based mobile app measurement and attribution platform AppsFlyer has launched a Data Clean Room solution, where app developers can store all their data in one place, and securely produce insights based on their first-party data combined with their marketing conversion data.

AppsFlyer offers measurement, analytics, fraud protection and engagement technologies, to help users build customer relationships and improve privacy. Last year, the company launched its Privacy Cloud, an open environment where app developers can securely collaborate and perform analysis with the aim of enhancing the end-user experience.

The firm describes its new Data Clean Room (DCR) as a 'core pillar' of the Privacy Cloud, allowing users to tackle privacy changes and measure campaign performance while preserving users' privacy. DCR is designed to align with every privacy regulation, such as GDPR, CCPA and COPPA, and AppsFlyer's compliance program also includes certifications like SOC 2, TRUSTe, ePrivacy, CSA STAR and ISO.

Privacy Cloud GM Edik Mitelman (pictured) explains: 'Customers who utilize our Data Clean Room have been able to measure and optimize campaigns by using one, holistic multi-channel view of their marketing efforts while enabling them to comply with privacy and data regulations as well as platform guidelines'.

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.