Seed Funds for Gen Z and Millennial Insights Firm Knit

In the US, consumer insights start-up Knit has raised $3.55m in an oversubscribed seed round of funding, which it will use to continue to build its technology and expand its non-Gen Z panel, starting with the EMEA and LATAM regions.

Launched in 2021, Austin, Texas-based Knit offers access to a panel comprising one million Gen Z consumers and four million Millennial consumers, who provide brands with consumer insights through text, video feedback and quant surveys, and help organizations with product development and brand strategy initiatives. Through Knit's platform, brands can upload custom research questions and receive 30 to 90 second 'selfie' video responses from hundreds of Gen Z consumers in as little as a few hours, and then using video analysis AI, brands can analyze hours of video feedback in minutes.

The seed round has been led by Silicon Road Ventures, with participation from Bread and Butter Ventures, Alumni Ventures, Bootstrappers.mn, Operate Studio, TiE Global Angels, and bringing the total raised to date to $5.6m. Raahish Kalaria (pictured), co-founder and CTO, comments: 'We think of ourselves as an on-demand think tank of Gen Z consumer demographic data for brands. Our goal is to help marketers make more confident decisions to attract their fanbase of the future.'

Web site: www.goknit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.