London-based rapid research firm Bolt Insight has received £1.275m investment from B2B tech venture capital company 212, to be used for development of new products, staff recruitment in its research and commercial teams, and expansion into new markets.
Bolt, which also has an office in Istanbul, was founded in January 2020 by a team of experienced MR execs, and combines behavioural social media-based sampling - including niche consumer segments - with custom research and advanced analytics.
212's Ali Karabey will join the Bolt Insight Board and says the company has 'simple and elegant solutions' to 'hard, global-scale problems'. Bolt co-founder Ester Marchetti (pictured), formerly of Unilever, Reckitt and Nielsen, comments: 'The UK market, a key hub both in terms of company headquarters and market research innovation was crucial in finding early adopters of our disruptive methodology in what has been a largely traditional area: market research. Companies go to great lengths to understand their customers. Consumer-centricity and empathy are a must for any organisation willing to thrive amidst uncertainty. Our behavioural targeting-based methodology and unparalleled access to consumers fuels our vision to give brand marketeers a virtual seat next to their customers, so that they can co-create with them, and reflect what audiences want in their strategy, innovation and communications'.
Web site: www.boltinsight.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.