US-based marketing consultancy R3 has acquired ad intelligence platform Adbrands, for an undisclosed sum.
London-based Adbrands provides company profiles, client lists, latest news and creative work for advertisers and agencies. A solution called Adbrands Company Profiles provides access to more than 1,000 advertisers, brands and agencies, and examines each company's business record, geographic strength and comparative performance within its chosen sector. It also offers the Account Assignments database, which tracks account management for brands and companies.
Under R3 management, Adbrands will continue to operate a freemium model, with data and analysis available to clients and subscribers. R3 will maintain 'Company Profiles', which examines the business records, geographic strength, and comparative performance of holding companies and agencies. Greg Paull, co-founder and Principal at R3, comments: 'We've always admired the depth of work that has gone into Adbrands and welcome 24 years of data and insight to the work that we do. Our ambition for Adbrands is to enhance its current library of information with expert analysis and make it the marketing knowledge resource for marketers and procurement professionals'.
Web sites: www.rthree.com and www.adbrands.net .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.