Getwizer Upgrades WizerOne Technology

Israel and US-based consumer insights platform Getwizer has upgraded its WizerOne technology, with improved machine learning algorithms for the coding of open-ended text and data cleansing, and the optimization of PowerPoint presentations.

Backed by Nielsen, Getwizer's platform automates the market research process for use in areas such as brand positioning, product and concept testing, and ad impact measurement. The upgraded WizerOne platform accelerates the use of historical research work to create new projects: key elements of a previous campaign can be duplicated and adjusted, which the firm says makes 'repeatable research effortless in as little as few minutes', allowing research teams to test, learn and repeat as often as they need. CEO Gilad Gans says this saves hours per project.

The ability to present and share research results using Getwizer's Native PowerPoint has also been optimized, with the addition of support for more chart options, formatted HTML text fields and greater editing capabilities. Alon Ravid (pictured), President and co-founder, comments: 'Each PowerPoint report is now easier and quicker to create instantly within the Getwizer platform, requiring the absolute minimum of manual input. These automated reports allow research data and insights to be quickly cascaded throughout an organization and among its key stakeholders in an instant'.

Web site: www.getwizer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.