Further Global Roll-Out for Nielsen's ID System

Nielsen has continued the roll-out of its Identity System for Digital Ad Ratings, launching in seven new Asian markets, seven in Europe and in Mexico, South Africa and New Zealand.

The Asian countries are the Philippines, Singapore, Thailand, Hong Kong, Taiwan, Malaysia and the UAE, and in Europe launches are taking place in Norway, Poland, Greece, the Netherlands, Belgium, the Czech Republic and Hungary. All seventeen new markets will have data from last Friday, July 1st.

The Nielsen Identity System is based around relationships with global and local data providers including The Trade Desk, Equifax, Kochava, Toluna and Cint, and boasts more than 2 billion device identifiers across the world. The system enables the company's Digital Ad Ratings solution to measure digital campaigns for the open web alongside the integrations it already has in place for the Internet's 'walled gardens'. Nielsen says this helps advertisers and publishers to measure the reach and frequency of their audiences 'with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms'.

In April this year the Identity System was launched in Australia, Germany, India and Japan, adding to Italy, France and the UK where it was already up and running. The ratings giant says the system roll-out is 'an important milestone' in the continued evolution of the cross-platform Nielsen ONE strategy; and expects to add more markets as soon as next month.

Arnaud Frade (pictured), Head of Commercial & Growth, Nielsen APAC comments: 'In a fragmenting media landscape comparability is key. Today's announcement is critical to support the evolution of digital ad campaign measurement so that the industry can continue to measure their audiences and ultimately prove the efficacy of their campaigns. I'm thrilled to see the success of the new identity system launched in markets across the globe and specifically in our region Asia Pacific: Australia, Japan, India and Indonesia. We are excited to have this innovative methodology now available across more markets in the region!'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.