Stagwell Buys Consumer Intell Firm Apollo Program

In the US, marcoms group Stagwell, owner of the Harris and Harris Poll brands, has acquired AI-powered platform Apollo Program, which taps digital data including in-app behaviour to uncover consumer, creative and contextual insights for use in marketing initiatives. Terms were not disclosed.

New York-based Apollo offers a proprietary consumer intelligence platform that listens to billions of data signals from a variety of content, creative and in-app sources, enabling brands to assess real customer behavior at scale. The firm's software also delivers creative asset intelligence, enabling companies to develop more relevant messaging, targeted media placements, and better content. Users can access the platform directly, or work with Apollo's team to produce reports, custom research and audience profiles. Apollo Program was initially incubated within Stagwell-owned agency Anomaly.

Stagwell says the buy will enrich its first-party data with millions of behavioral, transactional and location-based data points, to help marketers understand consumer behavior, motivations and states of mind. Following the buy Apollo will be integrated with Stagwell's data and insights unification tool, Consumer Understanding and Engagement (CUE).

Apollo co-founder and CEO Jim Caruso (pictured), who will continue to lead his current team, comments: 'Most data tools focus on media campaign creation and targeting - Apollo provides unified knowledge of consumer habits, behavior and creative preferences to aid all kinds of decision-making. Apollo is proud to join Stagwell as it further develops technology solutions to leverage data across end-to-end marketing activation'.

Web sites: www.stagwellglobal.com and www.apolloprogram.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.