Marketing intelligence and programmatic media specialist MiQ has promoted Fiona Roberts to the position of ANZ Managing Director, following Jason Scott's promotion to CEO APAC.
The firm, which also has offices across North America and Europe, connects clients' first-party data and enhances it with second- and third-party data. It then analyses the results and uses this to build creative with the right messages and target it via programmatic ad campaigns.
Roberts (pictured) joined in 2018 to lead MiQ's commercial strategy and plans to expand to the country's five main state capital cities. She has 25 years' experience in media, working with brands and agencies across AdTech, publishing and audio, and has worked with brands in Australia and New Zealand across all key verticals, with specialist experience in FMCG, government and automotive.
Following her promotion, Roberts will continue to lead the Commercial team, reporting to Scott, who comments: 'Fiona has built an industry profile over the many senior roles she has held previously at premier media organisations like News Corp, Fairfax and Pandora and she is a tireless supporter of the industry charity, UnLtd. As our momentum continues to build, I am looking forward to working together and I'm excited to see how Fiona's leadership can now be applied to a broader spectrum of our business'.
Web site: www.wearemiq.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.