Research software firm Forsta has acquired crowdsourcing and innovation platform HelloIgnite, which helps companies collect, share and manage innovation ideas from employees in order to improve experiences for customers. Terms of the deal have not been disclosed.
US-based HelloIgnite says its technology helps organizations strengthen both their customer experience (CX) and employee experience (EX), while MR agencies can use it to collect feedback from consumers. The company works with global organizations in the CPG, finance, healthcare and marketing sectors, to identify opportunities for company growth, organized through a centralized technology platform that works across hybrid workplaces and time zones.
Forsta, which recently combined with local marketing platform Rio SEO, and has offices across North America, Europe and Asia-Pacific, says it will use HelloIgnite's approach to foster innovation across its own company. HelloIgnite's technology will be integrated into Forsta's Human experience platform, to boost the latter's CX, EX and MR solutions.
As part of the deal, HelloIgnite CEO Joel Morris (pictured) has been named Forsta Vice President of Product. Forsta CEO Kyle Ferguson comments: 'As active users of HelloIgnite's crowdsourcing technology, we're no strangers to the impact that great ideas stemming from employees across all teams and levels within the organization can have on day-to-day business operations. By tapping into crowdsourced insights and ideas, current and future Forsta customers will gain new perspectives and valuable thinking on ways to improve the human experiences of their audiences'.
Web site: www.forsta.com and www.helloignite.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.