Melbourne-based ad and product research specialist Cubery has expanded to the US, with the opening of an office in Los Angeles. Leading the new operation is Angela Diamant, who has relocated from the firm's Australia HQ to take up the position of Head of Growth.
Cubery provides solutions for testing the effectiveness of advertising, new product innovations and packaging - either for use in fully automated, self-serve projects, or with access to the firm's in-house team of specialist consultants who will analyse the test results and provide directions for improvement. The firm's 3Cs framework, grounded in learnings from human psychology and the behavioral sciences, is used to help marketers develop ideas to unlock growth.
In June, the company rolled out its platform in Canada, Singapore and Ireland. Diamant (pictured) now moves to the new Los Angeles office after three years with the business. Prior to this, she worked for both Fiat Chrysler Automobiles Australia and Carnival Cruise Line Australia as Digital Marketing Manager, and she held digital project management roles at Tribal DDB and Publicis Mojo.
Sam Walters, GM of Consulting, comments: 'Having presided over exponential growth in her time with the Australian business, there was no better person to spearhead Cubery's US expansion and continue our mission of embedding the 3Cs as the world's preeminent advertising and product measurement framework.'
Web site: www.cubery.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.