Pureprofile Expands to New Offices in London

Australia-based consumer data company Pureprofile has moved its London office to a larger space in Shoreditch, after making 21 new hires and promoting ten members of its UK team.

Pureprofile, founded in 2000 and based in Surry Hills, NSW, Australia, comprises a research division and a digital advertising division. The former provides in-depth insights into human behaviour, including ResTech and SaaS solutions, and builds in-depth profiles of consumers via proprietary and partner panels. Last year, the firm expanded its media business Pure.amplify into the UK.

In a statement, the company said the office move will enable closer collaboration among team members, who are already offered flexible and hybrid working conditions. In addition, through the firm's 'globetrotter' scheme, staff based in other locations are able to work at the London office.

Tim Potter, UK/EU MD, explains: 'With the business accelerating at such a fast pace and our dedication to growing the EMEA team further, the opening of a new London office was an important requirement. The company is going from strength to strength and we need to ensure we are set up to meet the growing demand for research services in our industry today, and for the future.'

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.