ESOMAR Appoints Global Marketing Head

Global insight and data membership organization ESOMAR has appointed Gabriela Kusters as Head of Global Marketing, responsible for extending existing marketing initiatives and growing awareness of the association around the world.

Celebrating its 75th year this year, ESOMAR has members in more than 130 countries and is headquartered in Amsterdam, where Kusters will be based.

She joins from high-tech telecoms company Gamgee, and spent six years leading EMEA marketing programs for the global Mobile Marketing Association (MMA). Earlier she was a marketing lecturer at United POP, the international education division of the music support group, and held a number of other roles in PR and marketing. She holds a Master of Science in Marketing from Brunel University, London, and received her Bachelor of Science in Communications and Media Studies from HU University of Applied Sciences Utrecht.

Her new role includes conducting foundational work across all ESOMAR's digital properties to ensure that outreach efforts are effective, optimized and aligned with organizational goals and values; establishing best practices and meeting marketing goals; managing the day-to-day marketing work and staff; and establishing the overall marketing plan, budget and reporting metrics.

Pravin Shekar, Interim CEO of ESOMAR, says of the hire: 'The global insights industry is fast-paced and exciting, and Gabriela is the right fit to drive ESOMAR's extensive marketing program in this kind of environment. She has the perfect blend of experience in the digital marketing space, and she isn't afraid to think outside the box - all while understanding the nuances of working in different regions around the world. We are thrilled to welcome her to the team'.

Web site: www.esomar.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.