Data and research tech company Schlesinger Group has launched its Quantitative Recruitment-as-a-Service, to help users build online communities / panels globally. The firm has also appointed former Ipsos SVP of Operations Joe Mulvaney as Senior Vice President of North American Qualitative.
The new Quantitative Recruitment-as-a-Service provides clients with access to double opted-in participants from 'unique' or hard-to-reach groups across the B2C, B2B, and healthcare sectors. Rob Berger, EVP of Global Quantitative, says the service allows clients to reach the people they need to make informed decisions.
Mulvaney (pictured) joins to lead Schlesinger's full suite of qual solutions - from in-person to online and hybrid methods across North America and in support of global operations. Most recently, he founded his own boutique MR management firm Quotus, before which, he spent more than six years at Ipsos, latterly with oversight of the project management and finance functions for the $70m US Qualitative division. Earlier, he was Senior Manager, Competitive Intelligence at Procter & Gamble, and a Product Supply Analyst at Kimberly-Clark Corporation.
Commenting on the appointment, company President Mike Sullivan said: 'We believe Joe will serve a critical role in bringing not just our business, but our industry through the transformation we must undergo to move into the next generation of market research.'
Web site: www.schlesingergroup.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.