In the US, former Infutor COO Kevin Dean has joined predictive analytics and marketing data provider AnalyticsIQ as Chief Strategy Officer.
Atlanta, Georgia-based AnalyticsIQ combines cognitive psychology with data science to help B2C and B2B marketers understand how and why individuals make decisions both at home and at work. The firm's PeopleCore and BusinessCore consumer and business databases provide insights to advertisers, agencies and technology providers.
Dean joins after two years at consumer identity management and resolution firm Infutor, where he oversaw and led all product initiatives, while driving strategic growth. Prior to this he was President and General Manager of Experian Marketing Services' Targeting business, and he spent a decade in executive roles at Equifax, including serving as VP of Corporate Strategic Partnerships and VP of Product Management. He also previously held marketing leadership positions at Cendant and Vita-Mix Corporation, and is currently a Board member at the IAB's Data Center of Excellence.
Commenting on the appointment, CEO Dave Kelly said: 'Kevin has an incredible reputation and track record for helping data-driven organizations grow rapidly based on sound strategies and deep industry expertise. With Kevin at the helm of driving forward strategic business, partnership, mergers and acquisitions, and operational plans, I know that AnalyticsIQ will be able to make an even bigger impact on the predictive data and analytics industry'.
Web site: www.analytics-iq.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.