Kantar has expanded its YouTube measurement services, allowing marketers to assess ad effectiveness in both single channel and multi-channel campaigns.
Last year, Kantar joined Google's Ads Data Hub (ADH), enabling clients to assess YouTube ad performance across all devices and platforms, without the use of pixels. The latest extension brings YouTube into Kantar's CrossMedia Brand Lift solution, which evaluates marketing campaigns by isolating the impact of each channel on brand success, and measures how channels interact.
CEO North America Will Bordelon (pictured) comments: 'This new set of data capabilities will enable Kantar to better serve advertisers as the demand for more insightful and more comprehensive cross-publisher ad effectiveness measurement. Advertisers are more empowered than ever with this level of insight, allowing them to better justify their advertising budgets using proven third-party effectiveness measurement and cookieless solutions'.
Web site: www.kantar.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.