Senior Strategist Joins ORC

Opinion Research Corporation has recently appointed Sean Healey as VP of Corporate Branding in its Advisory Services division. In previous roles, Healey has managed business development programs for Young & Rubicam (WPP) and Foote, Cone & Belding (IPG).

Healey will be responsible for advisory services in the areas of brand strategy, brand architecture, brand positioning, and corporate communication creative strategy. He has more than 20 years' experience in global integrated marketing communications in sectors including telecoms, computer hardware and software, energy, consumer electronics and consumer packaged goods. He has led integrated marketing communication teams for brands such as Samsung Electronics, Compaq, AT&T, Verizon, Johnson & Johnson and Kraft Foods.

A strong contributor to the Advertising Educational Foundation's work in promoting marketing communications careers to college and graduate students, he earned his BA at Georgetown University and his MBA from the Darden School, University of Virginia.

The company's web site is at www.opinionresearch.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.