US-based company Vizit, which captures consumers' interactions with online commercial imagery to generate models of their visual preferences, has raised $10m in a Series A round of funding.
The models - called Vizit Audience Lenses - enable brands to evaluate visual content and new concepts 'through the eyes' of their target audiences in real time. The company's Visual Brand Performance Platform delivers predictive insights about how consumers will react to content, how brands' content performance compares to their competitors, and what design elements will capture a target audience's attention, make products stand out on the digital shelf, and drive eCommerce conversion.
New funding has been led by Infinity Ventures and Brand Foundry Ventures, with participation from new investors eGateway Capital and a number of CPG, retail and technology executives. Brian Spaly, General Partner at Brand Foundry Ventures, comments: 'Every industry you can think of depends on successful visual communications and visual brand building. Vizit has forever changed the way products are merchandised, market research is conducted, campaigns are created, new products are conceived, and brands are built. We're proud to be co-leading this round of funding for Vizit'.
The company, which was founded by Jehan Hamedi (pictured), is online at www.vizit.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.