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Marketing Systems Group Names Company President

December 13 2022

In the US, Marketing Systems Group (MSG), which provides tech, services and information solutions customized for the survey, sensory and MR sector, has promoted Srinath Sankar to the role of company President.

Srinath SankarMSG, which is a division of US-based survey sampling and consumer data and tech provider AUS Inc., offers full service online qual and quant research software, global sampling capabilities, and MR intelligence. Its suite of tools includes automated feedback and panel management software, a predictive dialing telephony system, and geographic information services; as well as the ARCS panel management platform, which enables panelists to self-schedule and respond to studies.

Srinath has more than twenty years of data and technology experience. He joined the firm in 2004 in a product engineering role, and for the past nearly six years has served as SVP of Product Development, helping evolve MSG's data products and improve the ARCS platform. In his new role, he will lead the MSG team.

Jack Ringwood, CEO of AUS Inc., comments: 'Srinath is the right leader for MSG. His greatest strengths are identifying specific business challenges, defining the variables most relevant to those challenges, and crafting realistic plans to permanently resolve them to the satisfaction of clients and colleagues alike. We believe his strong leadership experience will help focus MSG as we look ahead to the exciting opportunities that define the entire research industry'.

Web sites: www.m-s-g.com and www.ausinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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