Keypoint Hires VP Marketing

Fairfield, NJ-based digital imaging industry product testing and analytics firm Keypoint Intelligence has appointed Nancy Byrne as Vice President of Marketing.

Established in 1961 as Buyers Lab, rebranded after the acquisition of InfoTrends in 2015, and sold three years ago to private investment firm Atar Capital, Keypoint combines independent hands-on testing, lab data and extensive market research to help clients optimize their products and sales strategy.

Byrne brings more than twenty years of integrated marketing and communications experience at companies ranging from early-stage startups to large global brands - most recently as Global Head of Communications at AMCS. In her new role she will oversee all marketing communications, including building brand, expanding digital presence, and developing programs to increase marketing effectiveness.

President and CEO Anthony Sci comments: 'It's a pleasure to welcome Nancy to the Keypoint Intelligence Team. Her extensive experience in marketing and communications makes her a valuable asset to raise our profile and develop a global marketing strategy for all of our products and services'.

The company is online at www.keypointintelligence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.