GfK Hires VP for Tires

GfK has appointed Goodyear veteran Miguel Quiros as Vice President, Market Intelligence for the US tire industry.

The German-based global group has been building a data-driven tires marketplace since 2017, using data from more than 3,500 points of sale in independent tire retailers throughout the US. The service helps manufacturer and retailer clients to understand brand share changes, competitive activities and sell-out pricing at the tire level, and includes data from January 2016 to the current month.

Quiros (pictured) will manage the firm's manufacturer relationships, helping clients make use of its data throughout their businesses from forecasting and pricing to product development. He worked for more than thirty years at Goodyear Tire and Rubber Co, rising from Consumer Sales to General Manager of Category Strategy and Planning for US retail company-owned stores, OE and Canada. During this time he successfully led the launch of relevant and innovative products to the North American market, and drove the introduction and implementation of retail category management in the late 2000s. More recently, he held executive roles at national tire retailers Monro and Pep Boys.

'Miguel has an unmatched knowledge of the industry, from every perspective' comments POS Tracking (Tires) MD Neil Portnoy. 'He understands how to apply data to arrive at the most informed business choices possible. It can take three years from the decision to build a new product until market launch - and a lot can change in that time. Miguel will help our clients use data to define the white space at any given time and then stay on top of changing consumer needs to assure that their SKUs remain relevant'.

The move follows November's hiring of Account Director Matt Wright.

Web site: www.gfk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.