IAG Recruits Leader for Automotive

TV ad effectiveness expert IAG Research has appointed Lois Miller as Corporate Executive VP and leader of its Automotive practice. Miller has more than two decades' experience in automotive branding and research.

IAG Research currently provides ad effectiveness data to General Motors, Ford, Toyota, Daimler Chrysler and Mazda.

Prior to joining IAG, Miller was VP of Advertising & Marketing for Hearst Magazines, Corporate Division, responsible for advertising revenue and marketing strategy for 18 national consumer magazines. Her achievements at Hearst included development of the 'Smart Consumer' customer marketing program for Toyota Motor Sales USA, and Good Housekeeping Magazine's 'Women's Automotive Satisfaction Study', the largest automotive research study conducted towards American women and now in its sixth year.

She has also held senior roles at Dancer, Fitzgerald & Sample, Grey Advertising, Sachs, and Finley & Kaye - Bozell & Jacobs, and has consulted for such leading companies such as General Motors, Conde Nast Publications, Time Inc., The Walt Disney Company, Polaroid and Gannett.

IAG's home page is at www.iagr.net

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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