Screen Engine/ASI Buys Brand Insights Firm Coherency

In Los Angeles, entertainment and media market research firm Screen Engine/ASI has acquired brand insights and strategy firm Coherency for an undisclosed sum.

Co-founded in 2014 by Jeff Meleski, Steve Markov, and Lee Lodes, Coherency specializes in emotion-based research, developing and utilizing techniques to understand the emotional logic that drives customer behavior. The firm's qual and quant tools include its LoveQuotient portfolio of research solutions, designed to apply a proprietary methodology that quantifies and helps brands deepen their emotional connection with consumers.

Following the sale, Meleski, Markov and Lodes will continue to lead Coherency as a division of Screen Engine/ASI. Kevin Goetz, founder and CEO of Screen Engine/ASI, comments: 'Brand love is the holy grail of measurement to all content creators and marketers alike. What Jeff, Steve, Lee and their talented team have built is transformative. I am confident that LoveQuotient will become the preeminent currency wherever brands and franchises compete.'

Web sites: www.screenengineasi.com and www.coherency.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.