In the US, Prodege-owned survey platform Pollfish has launched an AI-enabled survey creation tool, which it claims can generate a 'professional-grade' survey questionnaire in 30 seconds or less, all based on a single sentence a user enters on their topic of interest.
Founded in 2013 by John Papadakis (pictured), Pollfish enables businesses to connect with millions of customers globally and create, target and analyze data in an all-in-one DIY platform. This platform uses 'organic sampling', a methodology for surveying real consumers at random within the devices they are organically engaged in using. Last year, the company was acquired by online consumer research and rewards platform Prodege.
The new Pollfish AI platform generates complete surveys from commands such as: 'create a survey about pricing for my new health app', 'consumer sentiment around home buying during these macroeconomic conditions', or 'what's the best way for me to compete against top coffee chains?'.
Surveys can be refined with additional requests like 'add more pricing options', or 'make this survey applicable to the healthcare industry'.
Papadakis comments: 'Pollfish AI will help move the market research industry forward. The ability to create a survey at lightning speed will allow brands, researchers, and marketers to quickly get insights from our millions of engaged global respondents'.
Mendy Orimland, Chief Revenue Officer at Prodege says the new tool 'furthers Prodege's mission to make research accessible for all', adding: 'Pollfish AI serves as one step on our path to minimize the time to impactful insights and we're excited about additional features in our pipeline that should also foster early adoption'.
Web site: www.pollfish.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.