Tokyo's GMO Research Launches Survey Reward 'Lab'

In Tokyo, GMO Research has launched a service called Z.com Engagement Lab, through which consumers can receive rewards for participating in surveys.

A part of GMO Internet Group, the company conducts online research through its ASIA Cloud Panel, which provides access to around 50 million consumers in sixteen Asian countries. The new Z.com Engagement Lab integrates membership / loyalty programs with GMO Research's platform, enabling members to select the types of surveys they would like to complete from a list provided by both the agency and its clients. If the membership / loyalty scheme has a point system, members are able to add points by responding to surveys.

GMO Research President Shinichi Hosokawa (pictured) says the lab 'will play an important role in connecting consumers and society', adding: 'We hope that more companies will use our market research platform, and we look forward to making a significant contribution to the future development of Asia'.

Web site: www.gmo-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.