In the US, customer journey development and management specialist The Allant Group has appointed Michael Fisher as President and Chief Executive Officer.
Allant Group is a marketing technology and analytics firm, offering third party data integration, analytical insights, data visualizations and campaign management execution with personalized communications. The firm's services are designed to help clients develop a deeper understanding of who their best customers are and the best ways to reach and motivate them.
Fisher (pictured) joins from audience engagement specialist 3radical, where he served as CEO. Before this he held senior leadership roles at Yes Lifecycle Marketing (now Data Axle), Alterian, Epsilon, DoubleClick (formerly Protagona Worldwide), and Unisys Corporation.
Commenting on the appointment, Norm Beles, Allant Group Chairman, said: 'We are thrilled to have Michael bring his 25+ years providing MarTech and data solutions to Allant Group. As we embark on this very exciting phase in our advancement, Michael's experience will be key to our client growth and success'.
Web site: www.allantgroup.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.