Big Village, the ad tech and data company formerly known as ENGINE, has appointed Jeron Hernandez as VP Client Development, based in Chicago.
ENGINE's operations in the US, continental Europe and Australia took the new name in July last year, and the firm has been busy since, upgrading its Audience Intelligence platform in September and adding Forsta's visualization tech to its CARAVAN Omnibus Surveys a month later.
Hernandez brings nearly 20 years of experience in client and business development, focused around research, most recently from Burke where he built a new research practice and launched the development of a media dataset to understand passive omni-channel behaviors. Earlier he was Head of Business Development for the Commercial Enterprise sector at Civis Analytics; served as Senior Director, Growth & Strategy at Kantar / Millward Brown; and worked at Numerator, Euromonitor and YouGov.
In his new role Hernandez will work closely with clients across different industries including tech, consumer goods, retail and agencies. He reports to GM / Insights David Albert, who comments: 'Jeron's extensive background in business and client development makes him the perfect person to be leading our initiatives focused on serving our clients to the highest standard'.
Big Village is headquartered in New York and has 12 offices across North America, Europe and Australia. Web site: www.big-village.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.