Auto Data Firm Digital Air Strike Buys and Rebrands

In the US, automotive customer data and experience platform (CDXP) Digital Air Strike has acquired automotive sector tech trends, conferences and insights firm AUTOVATE, and has rebranded as DAS Technology, reflecting its acquisition-fuelled spread into new activities.

The firm says its new name reflects its expanded CDXP technology solutions and unique capabilities across four divisions: Digital Air Strike, BestRide.com, LotVantage, and AUTOVATE. Founded in 2010 as a social media monetization specialist, DAS now helps retailers to attract, convert and retain customers across a broad range of touchpoints, with services including digital response tracking and online reputation management.

AUTOVATE, founded in Austin, Texas in 2017, analyses automotive technology trends and hosts conferences, while BestRide is a customer-centric inventory marketplace for vehicle buyers, with built-in CX engagement solutions; and LotVantage helps automotive, marine and other dealerships to merchandise their inventory through advanced targeting and data analytics.

DAS Technollogy co-founder and CEO Alexi Venneri (pictured) comments: 'With the acquisition of AUTOVATE, we will continue to track industry trends and expand our CDXP offerings to deliver exceptional consumer experiences that lessen the friction between customers and dealers, OEMs, lenders, and F&I providers. Our broad platform enables our clients to attract, convert, and retain business while leveraging data through patented technology, including intelligent lead response, personalized consumer communication, omnichannel messaging, and targeted, data-driven awareness solutions more effectively'.

Cliff Banks, President and Founder of The Banks Report and AUTOVATE, comments: 'Having larger partners with the extensive network DAS Technology has built and seeing how collaborative the company is across our industry made joining forces a no-brainer'.

Web site: www.digitalairstrike.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.