In the US, Ipsos has named long-time company exec Lindsay Franke as President and Service Line Cluster Lead for North America.
Franke (pictured) joined the group in 2007 as an RA at Ipsos Connect (formerly Ipsos ASI and Ipsos MediaCT), rising there to the role of SVP. She specializes in advertising and brand strategy, and has spent the last four years as an Executive Vice President and Service Line Head for Creative Excellence. In this last position she helped launch capabilities, including Creative Spark and Creative Labs; and she also sits on the ARF Board of Trustees.
In her new role, Franke will oversee several complementary Ipsos practices, including Creative Excellence, Innovation and Online Communities, with a focus on the innovation, development, testing and optimization space. She reports to Lorenzo Larini, CEO Ipsos North America, who comments: 'Lindsay has pushed boundaries and driven meaningful change in how creative research is conducted and utilized across the industry. We are pleased to fill this important role with such a highly qualified candidate from within Ipsos, and trust that her leadership will help us provide insights that drive stronger ROI and maximized in-market effectiveness for Ipsos clients'.
Web site: www.ipsos.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.