Birdeye Expands to ANZ and UK with Cube Online Buy

Palo Alto, CA-based all-in-one digital customer experience platform Birdeye has announced the acquisition of Australian firm Cube Online, whose own CX platform 'mirrors' that of its new parent. Terms were not disclosed.

Birdeye's Experience Marketing platform gives multi-location businesses tools to optimise customer experience, and brings management of their online presence, reviews, referrals, messaging, web chat, surveys, digital payments and AI-powered insights together in one place. Just under a year ago the company closed a $60m Series C funding round led by tech-focused investment firm Accel-KKR, some of it earmarked for expansion into Australia and the UK.

Cube adds more than 3,000 business customers in Asia-Pacific and Europe, and its acquisition brings Birdeye's headcount close to 1,000, giving it a presence in Australia, New Zealand and Britain. Birdeye says thousands of Cube customers have already migrated to its own platform.

CEO Naveen Gupta (pictured), who co-founded Birdeye in 2012 with his brother Neeraj, says of the move: 'We are thrilled to welcome Cube to the Birdeye family. In the wake of the COVID-19 pandemic, 65% of all customer interactions are digital, and local brands and businesses have been forced to adapt to this new reality. As more and more consumers expect the convenience of digital interactions, it's becoming clear that going digital is now a necessity for every business. Cube's all-in-one digital customer experience platform mirrors Birdeye's, and combining our two companies is a win for all customers, especially businesses with a global presence'. Tony Van-Eyk, co-founder and CEO of Cube Online comments: 'Birdeye's product innovation, customer obsession, and company culture make this a natural fit. This is a great outcome for Cube customers as they will access the best technology in the world and massively enhanced support infrastructure. We couldn't be more excited to join the Birdeye family, and we look forward to the work ahead'.

Web site: www.birdeye.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.