Ipsos has acquired business-to-business researcher Xperiti, which has operations across the US, Israel and the Philippines. Terms of the deal have not been disclosed.
Founded in 2019 by Yadin Soffer (pictured), Xperiti offers an online platform which uses artificial intelligence, including natural language processing (NLP) and scraping technology, to recruit professionals across 130 countries and more than 90 industries in real time. This enables the company to connect clients with experts willing to participate in phone or video-based research.
Ipsos says the acquisition will directly improve its own 'experts recruitment' capabilities, while optimizing its B2B research capabilities globally; and will enable it to develop a large-scale, global B2B Expert Insights Platform.
Ipsos CEO Ben Page comments: 'B2B is one of the largest and fastest-growing sub-sectors in market research due to ongoing investments in digital transformation. With Xperiti's technology and expertise, we will meet the growing demand for large-scale, scientifically rigorous and fast B2B research'.
Web sites: www.ipsos.com and www.xperiti.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.