In the US, enterprise engagement platform Augeo has acquired social media marketing agency Brand Networks, which develops AI-powered tools to help monetize first-party data and audiences across social media platforms. Terms of the deal were not disclosed.
Brand Networks delivers a data-driven approach which includes developing 'Creator Communities' that enable employee advocates to create, publish and measure organic content in real time on behalf of their organization. This technology's AI and machine learning algorithms promote brand relationships with consumers across both popular and emerging social media platforms, such as Meta, LinkedIn, Twitter, TikTok, Snapchat and Pinterest.
Augeo says the deal expands its own engagement solutions and data collaboration initiative, as well as its entry into the clean room arena. David Kristal (pictured), Augeo founder and CEO, comments: 'We are eager to cultivate Brand Networks' innovative paid social media solutions that optimize cross-platform advertising budgets with data-driven strategies. Augeo's acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy - creating a unique and inevitable intersection of marketing and HR.'
Web sites: www.augeomarketing.com and www.bn.co .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.