In New York, research-based business intelligence firm Advertiser Perceptions has received a 'significant investment' from Eureka Equity Partners, which it will use to expand its business.
The firm delivers research-based intelligence to the media, advertising and ad tech industries. Its proprietary Ad PROS Network and relationships with advertisers provide clients with a view of the market, their brand, and the competition.
Ken Pearl, Advertiser Perceptions Executive Chairman and co-founder, says the investment will enable the firm's next step of growth. Co-founder and CEO Randy Cohen adds: 'Eureka Equity Partners' experience investing in business information services companies and supporting growth acceleration, both organically and through acquisition, will be highly valuable as we continue to develop new ways to enhance our customers' experience'.
Web site: www.advertiserperceptions.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.