Kantar's Ad Intelligence Brand Vivvix Names CCO

In New York, Kantar's recently formed ad intelligence business Vivvix has appointed Matt Young as Chief Commercial Officer, responsible for all global revenue, customer success and commercial operations.

In January, the group brought together syndicated media coverage from Kantar Media with the ad creative intelligence platform from its Numerator division to form Vivvix. Young (pictured) joins with twenty years' experience of working in commercial operations, media and technology. He most recently ran all commercial operations for digital media company Recurrent Ventures, before which he was EVP, Global CRO at the Motorsport Network. Earlier he ran programmatic business within video ad firm BrightRoll (which merged with Yahoo! and later with Verizon Media). In addition, Young has experience of mergers and acquisitions, as an 'executive in residence' at North Equity.

Commenting on the appointment, CEO Andrew Feigenson said: 'We give our clients confidence with a comprehensive media understanding that allows them to gain a competitive advantage. Fuelled by his background in technology and digital media, Matt will bring a unique perspective to Vivvix and its clients, as the industry applies advertising intelligence to an increasingly targeted world'.

Web site: www.vivvix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.