Altiant Expands Millionaire Media Analysis in Asia

Luxury markets specialist Altiant has expanded its Millionaire Media Consumption Subscription service to Hong Kong and Singapore.

The analysis is pitched at clients in the luxury and wealth advertising industries, from strategic planning and media buying to ad consulting, and information includes respondents' use of print and online publications and digital platforms, and their interactions with advertising - as well as other behaviour. It was initially launched in the UK, US, France and China in 2020, and covers the views of 1,400 high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) with minimum investible assets of $1m.

According to the firm, the expanded data set will enable a multitude of analysable combinations to better understand the wealthy's consumption of traditional and social media. The service now measures more than 140 web sites, magazine and newspaper titles read by the wealthy, the frequency and duration of their sessions, along with data related to their social media habits. Subscribers will also gain insights into sentiment and behaviour of HNWIs vis-a-vis advertising banners and other advertising mechanisms.

Altiant Founder and CEO Lars Long (pictured) comments: 'Media consumption understanding is at the heart of every good strategy. We are delighted to provide our clients with insightful data to support targeted media buying practices. Clients who have purchased the first edition of MMC have reported high levels of satisfaction and the desire to extend the HNWIs research in the two new markets, Hong Kong and Singapore'.

Web site: www.altiant.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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