Following the news that it filed for bankruptcy in February, US-based ad tech and data company Big Village has sold its Insights and Agency business units to holding company Bright Mountain Media for approximately $20m.
Previously called Engine, Big Village included an Insights division focused on exploring the intentions behind customer behavior, with services including audience segmentation and targeting, product innovation and customer experience; and products such as the CARAVAN omnibus surveys, Cassandra youth research, and Digital Hives online communities. Meanwhile the Agency unit focused on positioning brands with contextual work across social media, digital and traditional channels.
In April, the Bankruptcy Court entered an order approving the sale of Big Village's assets. Bright Mountain Media says the addition of the two divisions' data-driven insight capabilities will add approximately $50m to its own annual revenue, and its CEO Matt Drinkwater (pictured) comments: 'This acquisition provides true data-driven insights that align with our long-term growth strategy. We look forward to integrating the diverse talent and innovative thinking of both business units to drive growth, innovation, and success for our entire set of collective clients'.
Web sites: www.big-village.com and www.brightmountainmedia.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.