Publisher DDM Launches D/Cipher Ad Targeting Tool

New York print and digital publisher Dotdash Meredith (DDM) has launched an ad targeting tool called D/Cipher, facilitating intent-based targeting at scale without cookies.

DDM offers nearly 200 million people access to its 40 brands, which include the magazines Better Homes & Gardens, EatingWell, and Brides. Its new D/Cipher solution connects advertisers to consumers in 'key moments of intent' - as they make decisions across DDM's portfolio.

DDM says the tool taps billions of proprietary consumer interactions and content signals, and unlocks Apple (iOS) audiences that were previously unreachable using cookies.

Joetta Gobell (pictured), SVP, Data Strategy and Insights, comments: 'Our billions of historical consumer signals offer a unique window into how people make decisions and the intent behind their actions. D/Cipher uniquely translates user intent into targetable marketing segments so advertisers can reach the right person at the right time with the right message, at scale'.

Web site: www.dotdashmeredith.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.