Hearst Magazines Names SVP of Ad Product and Data

In New York, Hearst Magazines has named Amazon exec Jennifer Dorre Senior Vice President of Ad Product and Data. She takes up the position on June 5.

Hearst Magazines publishes more than 200 magazines and 175 web sites, with its print and digital assets reaching 155.2 million readers and site visitors each month. Dorre (pictured) will join from Amazon, where she has been Product Lead since 2019, overseeing the overall product strategy, development, experimentation, and go-to-market efforts for display advertising through the Amazon DSP without cookies/mobile identifiers. Before this, she was VP of Products for customer intent specialist [24]7; and earlier, she served as Group Product Manager; Director, Search Sales at Microsoft; and Senior Product Manager at Yahoo!

In her new role, Dorre will be responsible for driving the strategy and development of Hearst Magazines' digital advertising product offerings. Overseeing the ad product group, she will lead a cross-functional team that includes product managers, designers, engineers, data scientists and ad technology specialists.

She will report to Chief Technology and Product Officer Rajiv Pant, and work closely with Global Chief Revenue Officer Lisa Ryan Howard, with the latter commenting: 'Jennifer will work closely with our data and insights teams to leverage our powerful first-party contextual and behavioral targeting tools - unlocking deeper levels of intelligence for our partners and building on the trusted relationship our brands have with their audiences.'

Web site: www.hearst.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.