Research software and solutions firm Forsta has announced a partnership with automated insight-gathering and sample management platform Cint, to fight survey fraud and improve data quality and security for the MR industry.
The integration of the two firms' technology promises to eradicate nearly all 'ghost-completed' or 'link-jumper' surveys by the end of June. Ghost completes occur when there is a false record of a respondent completing a survey, which Cint's Chief Innovation Officer Oscar Carlsson says has been a major issue in the industry. He comments: 'With Cint and Forsta's technology directly connected via this server-to-server (S2S) integration, market researchers can expect high-quality sample to help them produce accurate research with ease'.
Forsta MD Tobi Andersson adds: 'With Cint as our first non-exclusive partner, we're thrilled to be bringing our market research customers the peace of mind that their time and resources spent on surveying panelists are producing quality data that drive intelligent insights. We're excited to bring this technology to the broader market research industry in the long term'.
Web sites: www.forsta.com and www.cint.com .|
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.