Tokyo's GMO Research has partnered with playtesting and games user research platform PlaytestCloud, to offer online user testing services for mobile games on GMO's ASIA Cloud Panel.
PlaytestCloud is headquartered in Berlin, Germany and provides a remote playtesting and games user research platform - these services will now be available on the ASIA Cloud Panel, which provides access to more than 55 million consumers in sixteen Asian countries. GMO Research says this will advance its online DIY testing service for mobile games in the Asian market.
Members of the ASIA Cloud Panel will be able to test any and all mobile games through PlaytestCloud. GMO says the DIY approach eliminates the need for customers to be physically present during the research process, and participants can take part in mobile game user testing at their preferred time and location.
In a statement, GMO Research said: 'We have been offering game-focused research services since 2020, and the demand for mobile games in these services has been rising steadily. To effectively cater to the needs of our clients, we have made the strategic decision to collaborate with PlaytestCloud'.
Web sites: www.gmo-research.com and www.playtestcloud.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.