Tremor, Amobee and Unruly Names to Go in Rebrand

Israel-based ad optimization company Tremor International is changing its name to Nexxen, with its Amobee, Tremor Video, Unruly and Spearad brands all to be replaced.

Tremor's data-driven video and CTV ad tech offers an end-to-end platform helping advertisers to optimize their campaigns and media companies to maximize inventory yield. Clients can make use of its discovery, planning, activation, measurement and optimization services in combination or as standalones.

Combined demand-side platforms Amobee and Tremor Video, supply-side platform Unruly and CTV ad server Spearad will now be known respectively as the Nexxen DSP, Nexxen SSP and Nexxen Ad Server, with the last two going to market collectively as Nexxen CTRL.

CEO Ofer Druker (pictured) comments: 'Nexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partners' needs by enabling effective video campaigns across all screens, with a specialization in CTV... Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative'.

The company is headquartered in Israel, with offices throughout the USA, States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange and the NASDAQ.

A new web site can be found at www.nexxen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.