VideoAmp Gets Ten-Year Currency Contract with AMG

TV software and data platform VideoAmp has been awarded a ten-year contract by Allen Media Group (AMG), to become its primary and preferred currency provider.

AMG owns 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 US markets, and twelve 24-hour HD television networks, serving nearly 220 million subscribers. The VideoAmp system it has selected automates advertising workflows; deduplicates audiences across traditional TV, streaming video, digital media and walled gardens; and connects media exposures to an advertiser's sales.

VideoAmp's dataset incorporates 39 million households and multiple data sources, allowing clients to measure an advertiser's media spend across screens. Founder and CEO Ross McCray says the deal is 'unique' because it makes his firm the primary currency and not the alternative.

AMG explains that its decision to give VideoAmp the contract comes as the industry shifts toward a multi-currency world, focusing on big data solutions instead of panels for measuring audiences. Byron Allen, founder, Chairman and CEO of AMG, adds: 'Reliable big data measurement is much needed and will save the industry. This is something we have been waiting on for a long time - a company to come along and break the mold, to take us to the next level and to measure our channels properly. For Allen Media Group, that solution is VideoAmp'.

Web sites: www.allenmedia.tv and www.videoamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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