Stickybeak Launches 'Rapid' Consumer Testing Solution

New Zealand-based public polling platform Stickybeak has launched a comparative testing product through which brands and agencies can quickly test creative, messaging, packaging and choice of influencer with consumer interest groups anywhere in the world, at a low cost.

Founded in 2019 by David Talbot, Brody Nelson, Kyle Hickey, and David Brain, Stickybeak recruits respondents through social media, including TikTok, Google, YouTube, Twitter and Meta, providing access to a potential audience of 4 billion people. With the firm's platform, organisations and individuals can commission public quantitative surveys from their own desktops, rather than through research agencies or panels of respondents.

According to the firm, its new solution has been developed in response to client needs for rapid consumer testing and feedback. With the tool, consumer respondents can make choices between up to four options uploaded by Stickybeak's clients. Respondents scroll and tap the options the platform serves to them in the same way they do on their apps on their phones. Hundreds of individual consumer responses to the final open question: 'Why do you like/prefer this option?' are summarised by AI into three main findings, or clients can receive the raw data if they prefer.

Talbot (pictured) comments: 'Traditional panels of professional survey takers sitting behind their PCs filling in tedious questionnaires is often a poor representation of a true consumer choice environment. Stickybeak testing recruits real people and then engages them on their phone for a brief moment of time in the course of their daily lives, ,and we feel this gives our customers much better-quality consumer feedback or a 'truthier truth' as we say.'

Web site: www.stickybeak.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.