Buy for B2B Marketing Firm Gravity Global

Specialist B2B marketing consultancy Gravity Global has announced the acquisition of 9thWonder, a full-service marketing agency working in media, data analytics and creative execution.

9thWonder has offices in North and South America and in Asia, and boasts a full range of strategic and creative services, with 'particular strength in media planning, buying and analytics'. The buy is Gravity Global's fourth in the US in the last 15 months.

Founded in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and now backed by Elysian Capital, Gravity Global uses a proprietary approach called F.A.B. (Fame. Admiration. Belief.) tapping thousands of data points to identify and activate the underlying drivers of brand performance and business growth. In April it hired brand strategist Stephen Cheliotis for a newly created role, Global Brand Insights Director.

Company President Jose Lozano comments: 'Marketers trying to understand what drives buyers in today's disrupted sectors and complex communications landscape require a new approach. That's why we've created a new model of marketing consultancy to support our clients, with one purpose - to find, liberate and accelerate client growth'.

The company is online at www.gravityglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.