OMG Buys Brazil-based Outpromo and Global Shopper

Omnicom's media services division OMG has acquired Brazil-based commerce and retail media agencies Outpromo and Global Shopper, each for an undisclosed sum.

Ricardo Franken, CEO of Outpromo and Mauricio Gallian, CEO of Global Shopper will retain a minority stake in the companies and will continue to serve in their current roles.

Outpromo was founded in Sao Paolo in 1999 as a shopper marketing agency, and has since evolved and expanded its offer to help brands grow across what it calls the 'omni-commerce' sector. Its 250 staff support growth strategy, growth marketing, and growth sciences, rooted in an understanding of the shopper and their entire buying and consumption journey.

Global Shopper connects digital and shopper marketing strategies with creative data intelligence. With headquarters in Sao Paolo and a team of more than 50, the firm delivers experiences across product categories, including food and beverage, health and beauty, footwear and electronics.

Omnicom says the two acquisitions create the foundation for a dedicated, end-to-end eCommerce and retail media performance agency in the Brazilian market for OMG (Omnicom Media Group).

OMG CEO Florian Adamski comments: 'With Global Shopper and Outpromo now part of our group, OMG is gaining deep commerce and retail media expertise in Latin America's largest market. Connecting this expertise with Omni Commerce (Omnicom's recently launched ecosystem of tools, technology, data and partnerships) will create end-to-end solutions that enable always-on insights, activation, optimization and attribution across the entire commerce landscape'.

Web sites: www.omnicomgroup.com , https://brazil.integer.com and www.globalshopper.com.br .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.