Pureprofile Reports 23% Full Year Revenue Rise

Australia-based global data and insights organisation Pureprofile has reported a 23% rise in full year revenue to $43.7m - with revenue for the ANZ market up 16% to $26.9m and for rest of the world up 35% to $16.8m.

Pureprofile delivers online research solutions to agencies and brands, and its Audience Builder platform currently hosts panels for nine global partners, with more than two million surveys completed during the past twelve months.

For the financial year to 30th June 2023 the company reported EBITDA of $4.6m, up 28% on the previous period. During the last financial year, Platform revenue growth of 38% was driven by an increase in panellists recruited from Audience Builder partnerships.

The company says it is currently experiencing 'softer global trading conditions', adding that this is starting to dissipate with the lowering of global inflation and cost-of-living expenses. For the year ahead, Pureprofile is focused on growing its Data and Insights business through international expansion, especially in the UK and US; by seeking new partners in the UK and US for Audience Builder; and by developing client-facing solutions and embedding Generative AI into its existing products, services and operations.

CEO Martin Filz (pictured) comments: 'Double digit revenue growth when many competitors are going backwards is testament to our great teams, clients and quality panellists. Growth outside of ANZ at 35% for the year is proof that we are continuing to globalise our Australian success'.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.