First Party Data Platform Flywheel Renamed GrowthLoop

In New York, first party data platform Flywheel Software has changed its name to GrowthLoop, which it says reflects the company's mission and commitment to enabling marketers to orchestrate customer journeys, measure impact, and grow faster.

Through solutions such as Maestro, GrowthLoop enables marketers to use their organization's data to segment and target audiences, create conversations with customers across marketing channels and measure revenue impact. In addition, the company's Marve (short for 'marketing velocity') is designed to help marketers create audiences for their campaigns using artificial intelligence, the company's 'Audience Builder' solution, and their own data.

Co-founders David Joosten and Chris Sell says the new name mirrors the firm's commitment to providing marketers with solutions that increase their agility. Joosten adds: 'We're not just changing our name; we're doubling down on our mission and our commitment to our customers. We're excited to continue partnering with our customers, empowering them to drive revenue by leveraging their first party data in the cloud.'

Web site: www.growthloop.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.