iMotions Partnership Adds Human Voice Analysis

Danish emotional response measurement software developer iMotions has announced a deal combining human voice analysis from German firm audEERING with its own human behaviour research and analysis capabilities.

The integration of audEERING's AI-powered audio analysis technology, devAIce, into the iMotions biometric research platform will allow researchers, market researchers and academic professionals to gain insights into people's emotional responses and experiences. Through audEERING's voice analysis technology, researchers can access their multidimensional emotion model to measure a voice's valence, arousal and dominance. Valence refers to the positivity or negativity of an emotional expression, arousal to its energy level, and dominance to its efficiency.

The voice data can then be integrated into the iMotions platform and synchronized and analyzed alongside several other measures of nonconscious functions, including eye tracking, skin conductance, EEG, ECG, EMG and facial expression analysis. The deal is designed to enable collection of emotions in a wide range of application areas - including product development, advertising and market research.

Dagmar Schuller, CEO of audEERING, says that the partnership ushers in a 'new era' for human behaviour analysis. Peter Hartzbech, CEO of iMotions, adds: 'The human voice is adding another dimension to understand human's emotions that drive their behavior and decisions. As a multimodal research tool, we want to incorporate this dimension to make voice-based markers accessible to researchers already working with signals collected from the eyes, face, or skin.'

Web sites: www.audeering.com and www.imotions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.