Cint Appoints ANZ Sales Lead

Automated insight-gathering and sample management platform Cint has appointed former Kantar, Dynata and TikTok researcher Bella Tao as Head of Sales in Australia and New Zealand (ANZ), based in Sydney.

Tao worked for two years as an Associate Account Manager for Kantar's digital media research team in Hong Kong, then in January 2019 moved to Sydney and to Dynata where she rose to the rank of Senior Account Director. In November 2021 she moved to TikTok where she served as Measurement Partner GBS.

In her new role she will head up Cint's Business Development team in the region, working to open up new vertical markets for its new and forthcoming products. She reports to Jessica Murdoch, SVP of ANZ Sales and Customer Success.

EVP APAC Karine Parsy says of the hire: 'We are delighted to welcome Bella to Cint. Her wealth of experience and proven track record in sales strategy and revenue growth will be instrumental in driving our continued expansion. Bella's leadership and expertise align perfectly with our goals, and we are confident that she will contribute significantly to our growth journey'.

Web site: www.cint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.